Is your Business Ready for Social Business?
A few days ago, I got a very interesting insight about Social Business from IBM Vice President and Social Evangelist Ms. Sandy Carter. I was surprised when she announce that the Philippines owns the top title in social media for Facebook online users participation. She also noted that the Philippines has the highest % of time on Social Networking worldwide.(based on comScore Media Metrix – January – April 2011)
Furthermore, Sandy Carter also explained that businesses will have better edge than their competitors if they will embark to the new Era in Information Technology, Social Business. Social Business provides competitive advantage not only on marketing and PR, but leverage on talent management in human resources, enhance sales processing for the sales force and promote a much tighter customer relationships. Having social business will help you save cost on expertise location, cost on customer communication and cost on collaborations.
Sandy Carter Explains The 5th Era of IT
To know more about social business, follow Sandy Carter on her Twitter at @sandy_carter or check out her blog at http://socialmediasandy.wordpress.com.
For more information about IBM social software, visit www.ibm.com/social.
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So is your business ready to get social?
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